The American Academy on Health and Wellness, Inc. has elected Rick Parr as the new president. Mr. Parr, the founder of the Hospital of Choice Awards, is seen promoting the Hospital of Choice Awards. The Choice Awards are based on the customer service practices and techniques recommended in the Soar to Excellence Program created by the American Alliance of Healthcare Providers. Integra Analytics, Inc. has been retained to independently monitor, evaluate and rate responses in the Mystery Customer program based onĀ Soar to Excellence standards.

The program not only teaches service delivery procedures, but demands a culture that improves attitudes, self-development, collaboration, communication and teamwork. There is no requirement to complete Soar to Excellence training program in order to compete for the Hospital of Choice Awards.

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